Whitney Museum
Branding
Experimental Jetset crafted the graphic identity for the Whitney Museum, focusing on a "responsive W" concept, serving as both a symbol and framework for content. This innovative design interacts directly with art, embodying the museum's constant evolution. I was tasked with extending the Whitney Museum's brand identity to diverse creative projects, designing items like hangtags, postcards, buckslips, and wall labels while evolving the brand.
![](https://freight.cargo.site/t/original/i/e9137965c95a690ae5f8875f2f550e6b8fbbe8fca18fd61987bd060c503f562e/WHITNEY-1.jpg)
![](https://freight.cargo.site/t/original/i/0499e43d6850c26592fe3399562defb866ece5b1298599c7c101f3daec4d201c/WHITNEY-2.jpg)
![](https://freight.cargo.site/t/original/i/4bc6cd954bbccc4bc88cfac8496420e74a22fab6cbd62534b28938acaa097c46/WHITNEY-3.jpg)